About THARRA
Tharra Beverages is a food products brand brought forth by Shardein Health and Pharma Equipments Pvt. Ltd. We are based in Gurukul Narsan, Roorkee, Dist. Haridwar.
While the word ‘THARRA’ literally means ‘country liquour’, none of our products actually have any alcohol content.
There’s an English literary device known as ‘onomatopoeia’ which describes the noise sounds. This is an interesting reason why we have kept ‘THARRA’ as our brand name.
Under this brand name, we have come up with FMCG Beverage Powders, including but not limited to, Thandai powder, Jaljeera Powder, Tomato Powder, Glucose Powders etc.
Out of this, Tharra Thandai attained the biggest share of fame.
We make use of authentic and best quality ingredients. Further, we strive to use the least additives possible. Our products target the sentiments of a typical traditional Indian family.
We’re looking for distributors all over India.
About the Company
The company started its journey in 2015 by manufacturing hospital furniture. Such products were introduced with the brand name ‘Shape99’. The furniture and industrial equipment segment stands discontinued and wound up as of 2023.
In the food sector, we tried our hands on manufacturing various protein lattes, plant protein, soy protein and whey protein. Our brand name was ‘Shape99 Protein’ then, quite similar to our furniture segment. Unfortunately, our brand did not witness an appreciable acceptance in the market. Hence, we are more active with manufacturing for third parties than our own nutrition brand.
Now, we have come up with FMCG Beverage Powders, including but not limited to, Thandai powder, Jaljeera Powder, Tomato Powder, Glucose Powders etc.
All these products come under our brand name ‘THARRA’.
